Is Your Business View Dragonfly?

September 1, 2015

Ed Denton

“Compared with humans, dragonflies have a limited ability
to distinguish details and shapes of objects. But they are
one of the insect kingdom’s best predators because their
wide field of vision and ability to detect fast movements
allow them to keep track of prey even among a swarm of

Source: The Wall Street Journal, October 5, 2015



The dragonfly’s ability to identify and concentrate on what will bring it success amidst chaotic and confusing
environments is analogous to what truly market-driven companies do to succeed. They zero in. 


Deep analyses of markets and customer transactions are what enable rich, solutions-oriented strategies
that can position a business to capitalize on market shifts for growth, increase customer loyalty, and dictate
competitive developments.  They also lead to discoveries about unmet customer needs, creating new
options for growth by selling more to existing customers, penetrating new geographies or product
adjacencies, and/or migrating along the value chain. 


  • Our insights have helped manufacturing companies see unexpected growth opportunities in
    markets they considered as lacking promise.
  • Our data-driven analyses of a client customers’ purchase patterns showed the way to tighter market
    segmentation for improved deployment of scarce commercial resources, higher product sales mix
    and reduced inventory carrying costs


Outstanding companies can exist in every business. Are you doing all
you can to be one of them?





DENTON LUKE ASSOCIATES, LLC is a management consultancy helping companies grow and differentiate through market insight, strategy development and organizational alignment for follow-through.  We welcome your inquiries.  Please contact us. Tel. (412) 304 - 7021   


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